Introduction
In the digital age, businesses are constantly searching for ways to stand out and connect with customers in a meaningful way. While emails and social media ads remain popular, an increasing number of companies in 2025 are turning to send postcards online services to capture attention with a personal, tangible touch. Even better, they’re choosing platforms that allow them to print and mail postcards online, removing the hassle of doing it manually.
From startups to global brands, sending physical postcards through online services is proving to be an effective strategy for marketing, customer retention, and brand building. In this article, we’ll explore the benefits of this approach, key use cases, and how your business can take advantage of this growing trend.
1. What Does It Mean to Send, Print, and Mail Postcards Online?
Modern postcard services have streamlined the entire process. Businesses can:
- Design postcards using online templates or custom uploads
- Upload mailing lists or integrate with a CRM
- Choose printing specs (paper type, finish, size)
- Have the postcards printed and mailed directly—without handling a single card
This process is automated, affordable, and scalable—whether you’re mailing 10 or 10,000 postcards.
2. Why Businesses Are Making the Switch in 2025
2.1 Convenience and Automation
With just a few clicks, businesses can design and schedule their entire postcard campaign. There’s no need to visit a print shop, buy stamps, or manually write addresses.
Most platforms that let you send postcards online also support batch processing, API integration, and real-time delivery tracking.
2.2 Cost Efficiency at Scale
Contrary to what many believe, printing and mailing postcards online can be more cost-effective than traditional direct mail methods. Bulk discounts, combined with the elimination of in-house handling, reduce overall expenses.
Average cost per postcard (design, print, postage) in 2025:
- $0.55–$1.20 depending on quantity and customization
2.3 High Engagement and Open Rates
While email open rates continue to decline, direct mail remains highly effective:
- 90% of physical mail is opened (compared to ~20% for email)
- Postcards are read within 5 minutes of receipt on average
- No need to open an envelope—your message is seen instantly
This makes postcard marketing ideal for time-sensitive offers, re-engagement campaigns, and seasonal promotions.
2.4 Personalization Made Easy
Thanks to advanced data integration, you can personalize postcards just like emails. Add:
- Customer names
- Purchase history
- Location-specific offers
- QR codes that link to personalized landing pages
Whether you’re sending thank-you notes, birthday discounts, or new product launches, personalization increases response rates by up to 42%.
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3. Popular Use Cases for Businesses in 2025
3.1 E-Commerce Promotions
Online stores use postcards to announce flash sales, restocks, and seasonal discounts.
3.2 Customer Retention
Send a “We miss you” postcard to inactive customers with a unique discount code.
3.3 Event Invitations
From product launches to webinars, postcards help drive RSVPs with a premium, tangible touch.
3.4 Local Business Outreach
Target by ZIP code to invite nearby residents to your store, gym, or restaurant opening.
3.5 Review and Feedback Requests
Postcards can include a short URL or QR code to prompt satisfied customers to leave a review.
4. Top Benefits of Sending Postcards Online
| Benefit | Description |
| Speed | Design, print, and mail postcards within 24–48 hours |
| Scalability | Mail one or thousands of cards with the same effort |
| Customization | Full control over images, text, and layout |
| No Inventory Needed | No stamps, printers, or supplies required |
| Eco-Friendly Options | Many services offer recycled paper and carbon-offset shipping |
5. How to Choose the Right Service Provider
When choosing a provider to print and mail postcards online, consider:
- Design Tools: Does it offer templates or allow custom uploads?
- CRM Integration: Can you sync contacts from HubSpot, Salesforce, or your e-commerce platform?
- Print Quality: Look for 14pt or 16pt cardstock and options for gloss or matte finishes
- Delivery Options: Domestic and international shipping support?
- Pricing and Turnaround Time: Transparent pricing and fast processing are key
Popular platforms in 2025:
- PostGrid
- Click2Mail
- Lob
- VistaPrint
- Mailjoy
6. Best Practices for Success
Keep the message clear and concise
Postcards have limited space—use strong headlines, bold CTAs, and relevant imagery.
Use tracking and A/B testing
Test different designs and messages to see what drives conversions.
Combine with digital campaigns
Send a postcard followed by an email for a two-touch strategy that boosts ROI.
Optimize for mobile with QR codes
Let recipients scan and redeem offers, schedule appointments, or visit a product page instantly.
Conclusion
In 2025, businesses are discovering that the combination of digital convenience and physical impact is a winning formula. With the ability to send postcards online and effortlessly print and mail postcards online, companies are creating deeper, more memorable customer experiences.
Whether you’re a local business or a global brand, postcards are no longer outdated—they’re smart, scalable, and surprisingly effective in a digital-saturated world.
